I know times are hard. Even elton john is down to his last £175m, poor chap. If he loses much more he might have to get his hands dirty with some sort of publicity stunt. He could always send His Partner David Furnish out to the stables I suppose (speaking of which, I discovered today that peter Andre's album is due out next month. Hmmm).
Alternatively, he could pimp himself out to some completely inappropriate ad campaign. After all, most of his generation is at it. We've got iggy pop flogging car insurance - I'm sure he's a nice enough guy but there is the tiny matter of his years of drug abuse, self harm and general batshit craziness. All very rock n roll but would you ever get in a car with him? Hell no.
Then there's johnny rotten, the legendary sex pistol... currently starring in tv commercials for butter here in the uk. Very anarchic, johnny, well done. Again, nothing against him personally but the closest to food I can imagine him being anywhere near is the roached end of a camberwell carrot (one for the withnail fans).
What next? Pete doherty as the face of pampers? Amy winehouse peddling slimfast? Who's coming up with all these ideas anyway? The recession really does have a lot to answer for.