I have been meaning to write this post for ages but haven't been able to illustrate it until now. So thanks to foundshit - click here to see a complete monstrosity of advertising in its full glory.
Everyday on the way to work I see this van. And everyday it notches up my blood pressure a little. It is simply wrong on so many levels. Primarily though, I just can't get my head around the concept of using a stoned-looking Eastern European model with big tits to sell cooking oil. It's COOKING OIL people! It's that shit that you use in a frying pan that gives you high cholesterol. It is not a beauty product - and even if it was, I am hardly inspired to aspire to look like her, or even worse, to fuck her, are you?
It's taking the whole 'sex sells' cliche way out of its comfort zone. And it's driving me mad. I'm no marketeer (thank God) but surely this is not the done thing?